You're NOT signing at least 5 new client every week
You need more structured systems put in place to organize your business
You're wearing all the hats & need to hire trainers - but don't know the best way how or where to find them
You want to fill your studio & possibly open more - so you have financial security and freedom for your family
You want to get a consistent flow of leads every day from organic social media
You know the financials aren't streamlined & this is a weak point
You want to be a more disciplined, high-performing entrepreneur and leader
You're ready to double, triple, or even quadruple your monthly recurring revenue with hard work and dedication.
You want to be personally mentored by a gym owner who has scaled to 20 locations in the last 3 years - and is still opening 2-3 new gyms per quarter. With unmatched results in the industry sharing whats working NOW...
The ELITE 1-1 Business Mentorship is where I personally work with you to scale your studio to at least $40,000-$60,000 revenue every month.
With high profit margins.
And fully systemized to run without you.
Just incase you don't know me... let me share a quick bit about who I am, so you know I'm the real deal, and not just another "biz guru" selling you something I haven't actually done myself...
I started my first fitness bootcamp in 2010. I struggled for a while, doing the daily grind, all by myself.
This wasn't sustainable and after a family illness meant I couldn't be there... I lost everything overnight.
I realized then I didn't have a business - it was just a job!
So I set out to learn how to build a REAL business that would give my family financial security, and give me freedom to do what I want.. while the gym kept growing without me.
Fast forward a couple of years later...
...I opened my first large studio in 2014, and had 150 members, 100% outsourced on day one of opening.
Later, I joined my partner James at the Transform Hub and we scaled it from 2 locations in 2019... to 30+ locations today.
We open a new studio every 2-3 months.
And every studio opens with a minimum of 60 clients each paying £497, on day one.
The TransformHub is now one of the fastest-growing boutique fitness chains in the UK.
We charge more than any competitors in our area.
We deliver the best results.
We retain clients longer.
And we have a proven system for acquiring at least 5 - 10 new high paying clients - every single week.
For over a decade I've been launching, growing and even selling fitness studios.
I put everything I know - every strategy, system and secret into what I call " The Fitness Business Blueprint".
This is the most comprehensive - and proven- detailed system to launch and fill a fitness studio that I've seen anywhere on earth.
And over the last 8 years this time I've personally mentored hundreds of studio owners all over the world - teaching them the steps of the Fitness Business Blueprint
I've spoke and taught internationally, helping thousands more gym owners via seminars, workshops and business retreats.
Now you have undeniable proof that my system works - to grow my own studio chain and hundreds more gyms across all parts of the world.
There's no other business mentor or ads agency that can come close to proving the same results...
...so you may be wondering - how does the mentorship work?
Over the next 6 - 12 months I will teach you everything - and implement each step with you - so that your studio grows its monthly revenue - month after month...
...all while the business is systemized, scalable and we hire your team in place to take the reigns bit by bit...
... so that ultimately you have a gym business that works for YOU - and gives you freedom.
Here's how our mentorship will work, step by step...
Your 12 Month Business Strategy- Custom Designed By Me Personally (Value $997):
When you begin, you’ll complete my Fitness Business Evaluation form. This will be reviewed by me personally so I can understand all the strengths, weaknesses, opportunities and financial health of your business, inside out.
Based on this, I develop your action plan, projections, daily/weekly tasks and KPIs for the next 12 months.
60-Minute Kick-Off Mentoring Session (Value $497):
During the first week we’ll get on a deep-dive call to review your newly created business plan and answer your questions.
We’ll also discuss the mindset and character developments required of you, and put in place your new rituals for discipline, focus and daily organization
1-1 Daily WhatsApp Coaching With Me (Value $997):
Full & unlimited access to me via WhatsApp. This is where we will check in daily. I will give you clear, specific instructions of WHAT TO DO NEXT each day.
You can send me questions, documents to review and even exchange audio messages to get fast answers so you can make better decisions with more certainty. Imagine, I'll be there in your corner whenever you need advice from me.
This is the best way to get daily communication and advice from me, and it’s how I work mostly with my own business partners and managers. Again, I'll be instructing you with clear action steps so we move your business forward 1% every day like clockwork.
1-1 Mentoring Sessions on Zoom Every Week (Value $2000 per month):
Again, this is personal and with me. On these calls we implement our plan step by step. can launch new lead gen strategies, plot important steps, drill into your mindset, or even we can train some of your teams on the call.
VIP Private Mastermind Group (Value $497):
You get full & unlimited access to my private VIP Mastermind group, where you'll get more of a behind-the-scenes look on how we're quickly scaling our gym locations...as well as access with other dedicated gym owners with similar goals and challenges to you.
I post content in this group daily, that will NEVER be shared publicly.
The Fitness Business Blueprint: Online Modules, Courses & Workshops (Value $1997):
Covering all aspects you need to make 400k/year+. All laid out with step-by-step instructions. See BELOW for a list of some of the courses you're getting access to.
These online courses and modules alone are easily worth £10,000. Because they are the backbone strategies that power our 7-figure fitness business.
EVERY Done-For-You Tool, Template, Script & System You Need to Scale- Ready to Be Plugged In (Value $20,000):
I’ve invested tens of thousands of pounds, and over a decade of my life learning, creating, implementing and testing the major systems in our fitness business.
This gives you a business in a box thats customizable to you (so you keep your unique voice and brand).... Franchisees literally pay us £35,000 for these systems.
The systems that power our gyms and have allowed us to scale smoothly to 25+ locations. Systems that have blown away 7-8 figure experts and franchise companies who say they’ve never seen a fitness company so well systemized.
And you’ll be getting access to our systems and operations to implement into your own business, which will save you YEARS of time.
An In-Person Live IMMERSION Event in Cyprus with me personally (Value $997):
Included in your mentorshop is a ticket to come to sunny Cyprus (where I live most of the time) and work with me personally for 2-3 days.
At the Immersion event we will go deeper into mindset and developing you into an unstoppable, disciplined entrepreneur and leader, as well as go into advanced business concepts I've learned from growing a multi-million dollars fitness business.
Your $40k+/Month Business Plan custom created by Justin Devonshire
1-1 Daily WhatsApp Coaching With me
Weekly 1-1 Zoom Coaching Call With me
VIP Mastermind Group for daily support & weekly live Q&A calls
Access to ALL online courses and modules
all my Gym Operations, Done-For-You Tools, Templates, SOPs, Scripts & Systems
The Facebook Ad System That Gets Us 5 New Sales Per DAY: I've been running ads that generate £10 back for every £1 invested, for over 10 years. We use this system today, to gain 5 - 10 new HIGH PAYING clients PER location PER week. You get access to our most successful Facebook Ad campaigns, funnels and ad swipe files. No need for an expensive ads manger or rip off "agency".
Organic Social Media AND Local Branding: Get seen everywhere in your town with our powerful content strategy. You'll brand your company as THE authority on fitness using our marketing processes for Facebook, Instagram, & creating profitable partnerships with local schools, sports teams and businesses.
Management Systems & Finance: Marketing is just the start. To truly scale to £40k/month & beyond you need systems & finance management, so you can get more. free time and peace of mind when you're not at the gym. That's why you get ALL our S.O.P.s, finance trackers & systems for how we do marketing, sales, onboarding, contracts, gym management & more.
Hiring & Staff Systems: I'll teach you everything you need to know about hiring, training and managing team members as you scale. Plus, you get all systems including our interview process, job contracts, & how you should pay your employees.
Group Coaching Mastery: How to deliver EPIC results & experience to your clients - from onboarding, programming group sessions, to tracking results and measurements. Plus how to deliver nutrition and mindset programs OUTSIDE your workouts.
Time Management & Productivity Masterclass: So you know the most important tasks each day and organize your time and schedule to get them done without negotiation.
Client Retention & Referral Strategies: You get access to the strategies we use to retain high-paying clients far longer than industry average and generate easy referrals month after month.
BOSS-LEVEL Discipline, Leadership & High-Performance Training: All my secrets and deep-dive training into the neuroscience of becoming disciplined, structured and focused all through the day.
How to Make An ADDITIONAL £20k/year With Supplements, Merchandise & Easy Cross-Sells: Cross-Sells are the easiest way to add 20% to your monthly income, but most fitpros do it completely wrong. You'll discover the exact best ways to introduce clothing, gear, supplements and other add ons to boost your monthly revenue effortlessly.
How to BUY OUT Your Competitors, or SELL Your Own Gym: If you don't know how to buy nor sell a business, you don't know how to run one. I've bought and sold numerous gyms in the last 15 years, and these advanced strategies will allow you to either acquire other gyms to scale quicker and cheaper.... OR you can plan to sell and exit with a nice payout.
I know what that's like. In 2012 I had a fully-booked studio. Then- overnight- my entire business was destroyed. Gone.
This happened because I made a foundational mistake.
I never had a 'business'. It was really a job.
When a family emergency struck and I needed time away, there was nobody to take the reigns. .
I was doing everything - the marketing, the websites, sales, coaching - everything depended on me! And overnight, everything I worked for vanished. Because it was built on a shaky foundation.
When I started over, I did things differently.
I would build a REAL business, that didn't depend on me... but would depend on SYSTEMS.
And that's what I've done for the last 10 years. Now I co-run multiple fitness profitable locations, helping hundreds of clients, & having all the time I want with my family.
Today, as I continue scaling our fitness business, I share exactly what's working with other fitpros around the world and coach them to levels of success that aren't possible without mentorship and accountability.
THEN HERE'S HOW IT'LL WORK...
Here's how it'll work...
First, we get on a Zoom call, one on one, and go over your business
I look at your set up, what you're doing, and what you want to achieve in the next 3-6 months.
Once I have the key info I need, I help you create a strategic plan of action to immediately increase your profit margin dramatically.
There are a few ways I might do this for you.
For example, I might show you how to restructure your offer so you can sell for a higher price point, how to slash your churn rate, how to get a hold on your financials, or how to free up more time each day by finding the best staff members.
And if you already have a list of prospects on Email and SMS, we'll easily whip up a quick "Cash-Injection" promo you can run within hours... and have your calendar filling up with consultations.
And like I said, there's no charge for this.
So Why Would I Offer It?
Two reasons:
First of all, I enjoy it. Mentoring and strategizing with gym owners is what I do best, and I'm happy I can share on whats changed my life so much to other deserving coaches to achieve financial success and fulfilment.
Second, its how I attract top-level clients.
Here's how that works:
Assuming you're happy and you agree that the strategies we come up with fixes all your current problems and will help you double or triple your business, you'll probably want to continue working together long term so I can help you implement them.
If this is the case, I might invite you to become a 1-1 mentorship client.
My "fee" is £497 a month... but if you think about it, it really doesn't "cost" you anything.
Why?
Because I expect to make you far more than £497 in the first month alone... and if we keep working together over the next few months, I'm confident I can double your entire client base... at minimum.
Actually, I can give you a plan to make more than £5000 cash during our first conversation - which is free!
So you'll see the value by the time we end our Zoom call - without ever spending a cent.
And look. If you don't want to become a client, don't worry about it. You won't ever get any sales pitch or pressure from me of any kind, ever.
In fact, here's my "GIANT BALLS PROMISE" to you:
Think about it.
I'm personally generating a profit and scaling plan for you up front - for free - and then letting you pay me later (and only if) you decide to work together long term.
Plus, I'm taking it one BOLD step further by guaranteeing you'll find this free plan immensely valuable - or I'll pay you £250 just for wasting your time.
Just tell me, and its yours. No questions asked.
This stuff works, and I know if we work together, you'll make more money.
And as you can imagine, I'll get a LOT of interest from this free offer.
And that's why I need you to read this next part very carefully:
I'm VERY picky about who I'll speak with and I have a strict (but reasonable) set of criteria that needs to be met for us to proceed.
Here it is:
1. You must be willing to invest at least $500 a month into advertising your gym
If you aren't able to invest in a small amount each day for advertising you won't grow your gym. Paid advertising is far superior to organic, SEO or cold outreach because it is measurable, fast and scalable.
If you don't have the confidence to invest even $10 a day to get customers, then I can't help you because I don't think you're taking your business seriously.
It does NOT matter if you are starting out or experienced.
Either way, you will make 10X more money and do it faster WITH my personal mentorship than without it.
If you're launching for the first time, I'll help you launch correctly (and avoid the costly mistakes 99% of fitpros make on their own)
If you're ready to scale, I'll help you scale correctly (and avoid the costly mistakes 99% of gym owners make on their own)
2. You must deliver good results to your clients
Everything we do together will bring in more sales and clients.
But to do that I need to know that your program works and gets results. Being a GREAT coach is the first step to making more money.
I'm NOT into helping people who want to make a quick buck from my industry, just because they think it'll be easy.
So no "Herbalife" gyms or aerobics classes. You must be delivering objective weight loss, fitness or transformative results to your clients.
3. You must be coachable and follow directions (don't worry, I won't ask you to do anything weird)
After all, if you don't take action on what I give you, neither of us will make any money!
That's it! Those are all my requirements.
What's the investment to have someone whose built a 7-figure fitness business in your corner, helping you every single day with guided actions?
Right now its only £2500 paid in full for the 6-Month Mentorship, OR split pay option of £497 /month for 6 months. This is very low, and will be increasing substantially very soon.
This program required a minimum commitment of at 6 months, which is not much if you're serious about growing a business of value over the next few years.
Why the 6 month minimum time commitment? Because often gym owners will sign up to something like this... they'll make great money in the first few weeks, and their ego gets the better of them.
A few times in the past I had gym owners work with me - we scaled their income 5 -10X within a couple of weeks by launching a new sales funnel and new ads... and then they thought they would "go it alone" to save some cash. They thought that now that had sales coming in that they had it all figured out...
As you can guess... within 6 - 12 months of "figuring it out alone" they almost always lose all their progress and are WORSE off financially. Because they didn't have my guidance for the next step of business scale.
They didn't know how to scale their ads to keep them profitable.
They didn't know how to hire new team members successfully.
They didn't know how to track their finances. And they didn't know how to systemize their business to work without them.
I'm only looking for fitness professionals who want to be guided long-term so I can share all my knowledge, wisdom and systems.
So, with that in mind, if you're considering applying for this position as a mentee to work with me personally, please click the link below to book a time for us to have a 30-minute chat on Zoom.
Once you book a time, there will be a short application to fill out (nothing too intrusive, I just need to get an idea of your aspirations and readiness to work at the level I expect).
Then on our 1-1 call, we'll get to know each other a bit more. You can ask me any further questions you might have.
Here's how the process works:
First, you'll need to select a time to speak with me, and then fill in an application to confirm the appointment.
Don't worry, its simple and unobtrusive.
I just need to know what you're selling, get an idea of whats working and not working, and what you want to achieve etc.
Here's What Will Happen After That...
Once I see your appointment booked in my calendar, I'll review your application.
I'll contact you via the info you give, within 24 hours, to give you our private Zoom meeting link and say Hi.
Our initial call will be between 45-90 minutes.
This is where we really dive deep and work out exactly what you want... and how we can make it happen.
I'll painstakingly review your business, your numbers, your goals, and your offers... and deliver a plan to bring in money immediately.
If you see value in becoming a high-level client, great! We can talk about that.
And if you don't want to become a client - that's OK too. I won't give you a hard time about it.
And if you tell me I've wasted your time, I'll give you £250 immediately. Because I know your time is also valuable.
(By the way, I've never had any one feel like their time was wasted. EVER. That's why I can make this offer. I actually get TESTIMONIALS from coaches who had this free call with me alone. I DELIVER RESULTS FAST.)
WARNING: TIME IS A FACTOR
This opportunity is extremely limited because of the intense one-on-one time needed in order to provide you with results.
Therefore, it's physically impossible for me to work with more than a handful of gym owners at one time.
Also, you should know there's a very large demand for personal one-on-one mentorship from me.
So with that said, know the window of opportunity won't last long.
If you feel like this is right for you, click the button below, leave your application, and let's talk.
Talk soon,
Justin Devonshire
3-DAY IMMERSION RETREAT, Cyprus May 2023
FBB ACCELERATOR DAY, England 2023 (TBC)
Show me ANYONE who has the experience I have... and the proven results my clients show... and is giving anywhere NEAR as much value as I am here for this low investment!
I think you'll agree that you won't get a high-value, life-changing deal like this ANYWHERE on the market.
Especially not from someone who RIGHT NOW has a business with 20 fitness locations!
You must have some severe limiting beliefs about your own potential for success.
But don't worry, I KNOW you can achieve big things. You just need the right guidance, mentoring and accountability (and a massive passion for helping clients)
Consider this - at the start of 2020 we had 2 locations. In December of 2020 we are preparing opening our 6th location.
That's right - despite being closed for 5 months of this year, we still TRIPLED the size of our fitness business.
You can't call that a "fluke", nor a "co-incidence".
The reality is we live by this business framework, which can be modified to your own needs and goals. Check out the video for an overview. This is the model I can help you implement inside our mentorship when you've decided you're ready to take your fitness business growth seriously & stop playing small-time.